Train Boston is the most unique and effective sport and fitness training company in New England. In November, 2002, the way TrainBoston approached business changed - they elevated themselves from being just another personal training company or physical therapy provider to a state-of-the-art sport and fitness training center. After this shift in business strategy their website and messaging were no longer conducive to generating new business.

Myelo developed a new site architecture and design that reflects a user-centered approach, providing destinations and clear paths for TrainBoston's primary constituents, such as professional athletes, youth, business professionals and elderly clients. The design system is simple, clean, and free of visual clutter while adhereing to TrainBoston's branding guidelines.

Myelo also developed a customized content managment system that would enable the staff of TrainBoston to easily manage their website while avoiding the re-accuring and time delays of maintenance contracts. They system also allows TrainBoston to updates their home page images so that they can keep the consistency between offline and online marketing very tight.

The content managment system also branched out to managing a web-based member database system. This system allows the staff to develop very customized lists based on their members profiles for any marketing initiatives they may want to create.