The Girls' Coalition of Greater Boston is a consortium of Boston-area organizations that work to support girls' healthy development through programs and services, research, and advocacy. The Coalition approached Myelo to develop a new identity system that would include a logo and stationary set. Through a series of discovery workshops, Myelo was able to develop an in-depth understanding of the organization and its constituents as well as push the Coalition to think outside of itself and begin to think like its audience. Through this process, focus groups within the coalition and revisions we developed a logo that is strong, inviting and truly represents what the Girls' Coalition is all about.

Continuing with the branding Myelo developed a comprehensive website for the Girls' Coalition. It is complete with a robust content mangement system, database management and listserv functions.