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  Chase Associates
   
Media: Web
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Features: Strategy
Information Architecture
User Interface Template
Content Mangement System
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Comps:
1    
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Chase produces unique advertorial sections for leading national business magazines including Forbes, Inc Magazine and BusinessWeek. The advertorials are written by leading companies in a wide range of business to business market sectors, providing regional and national exposure to millions of readers.

Chase wanted to develop a web tool that would further develop the relationship between their customers and in turn their customers viewers. Due to the limited space in a print advertorial they were looking to develop a website to allow for a greater repository of information. Not only would the amount of physical space increase but the ability to archive and ultimately create a vast knowledge library becomes an easily attainable goal.

Myelo in response to this need developed a web based technology that would allow Chase the ability to create new vehicle market websites on the fly as well as populate and easily manage the the advertorial content. As Chase creates new topic niches they can easily use this web tool to create a full-scale vertical websites, without knowing any html or code, in turn allowing Chase to focus its resources on growing its market share rather than on the technology that supports it.