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Chase produces unique advertorial
sections for leading national business
magazines including Forbes, Inc Magazine
and BusinessWeek. The advertorials
are written by leading companies in
a wide range of business to business
market sectors, providing regional
and national exposure to millions
of readers.
Chase wanted to develop a web tool
that would further develop the relationship
between their customers and in turn
their customers viewers. Due to the
limited space in a print advertorial
they were looking to develop a website
to allow for a greater repository
of information. Not only would the
amount of physical space increase
but the ability to archive and ultimately
create a vast knowledge library becomes
an easily attainable goal.
Myelo in response to this need developed
a web based technology that would
allow Chase the ability to create
new vehicle market websites on the
fly as well as populate and easily
manage the the advertorial content.
As Chase creates new topic niches
they can easily use this web tool
to create a full-scale vertical websites,
without knowing any html or code,
in turn allowing Chase to focus its
resources on growing its market share
rather than on the technology that
supports it.
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